Research | Brand & Web Strategy

  1. Business Understanding

    Want a website designed to woo customers? Well, that starts with user research. We kick assumptions to the curb and find out what makes them tick and what just ticks them off. Based on the questions we need to be answered and the budget available, we'll recommend a combination of the below services.

  2. Competitor Analysis

    We'll evaluate your competitors' websites based on a set of defined standards to help understand the competition: what has worked, what has not worked and what are the actionable insights.

  3. User Outreach & Survey

    We’ll invite users to complete a questionnaire (typically SurveyMonkey - which has an excellent analysis of data) to gather a broad range of responses to important questions.

  4. Empathy Maps

    An empathy map is a collaborative visualization used to articulate what we know about a particular type of user. We'll get key members of your team involved to help prioritise user needs.

  5. Persona Posters

    We take everything we learn from the research and design persona posters to give a face and personality to your users. This is great for business when developing services and products and invaluable to us while designing.

  6. User Stories

    It’s now time to take the personas and evaluate what they need to accomplish. From your user's perspective, we ask "As a user type, I want to <goal> so that <benefit">. There can be many goals, so let's define them all and ensure the website delivers.

Research | Brand & Web Strategy

  1. User Stories

    It’s now time to take the personas and evaluate what they need to accomplish. From your user's perspective, we ask "As a , I want to so that ". There can be many goals, so let's define them all and ensure the website delivers.

  2. User Stories

    It’s now time to take the personas and evaluate what they need to accomplish. From your user's perspective, we ask "As a , I want to so that ". There can be many goals, so let's define them all and ensure the website delivers.